DME providers know all too well how Medicare cuts in 2016 have impacted their business and level of care for their local community’s seniors, a primary focus for independent providers. The challenge is reaching beneficiaries and an audience outside of your customer base in order to create awareness in the community to bring this issue to the forefront. We have seen many providers penning op-ed articles in their local paper that have a far reaching impact on beneficiaries, and members of Congress. Tim VanAntwerp, owner of Van’s Medical Equipment in Southwest Michigan penned an excellent op-ed in the local Herald Palladium outlining the threats to businesses and seniors with these Medicare cuts.
Click here to view the article.
Interested in writing an op-ed for your local paper, but don’t know where to start? Contact firstname.lastname@example.org for more information.